Small and medium-sized enterprises (SMEs) are the backbone of the global travel and tourism industry, accounting for approximately 80% of this sector.
Despite their significant contribution, SMEs face substantial challenges that hinder their growth and operational efficiency.
Some face the problem of limited financial resources, which often make it difficult for these businesses to invest in advanced technologies or robust marketing strategies. Some businesses experience a shortage of skilled personnel that can impede service quality and stifle innovation. On top of that, the dynamic nature of the travel and tourism industry, coupled with complex regulatory environments, further exacerbates these challenges and poses substantial hurdles in their journey.
Recognizing these obstacles, the World Travel & Tourism Council (WTTC) has launched the ‘Together in Travel’ platform. This initiative is designed to provide SMEs with tools as well as resources they need to accelerate their business growth.
In this article, we will explain how ‘Together in Travel’ empowers SME travel solutions.
Together in Travel: Your Partner in Overcoming Travel Challenges
As a free-to-subscribe community, Together in Travel is specifically tailored to meet the needs of SMEs in the travel and tourism sector. Our mission is to ensure that the voices of small and medium-sized businesses are heard globally. We unite the foremost voices in the industry and advocate for the economic and social contributions of SMEs, to provide them with the platform and tools necessary to thrive in a competitive market.
With Together in Travel, SMEs can expect:
- Practical Tools: We offer a suite of resources aimed at empowering SMEs to enhance their operational efficiency. These tools are designed to help businesses upskill and stay abreast of the latest industry trends, ensuring they remain competitive in an ever-evolving market.
- Valuable Insights: Access to industry-leading research and data is pivotal for informed decision-making. Our platform provides SMEs with comprehensive insights.
- Dynamic Community: Networking and collaboration are at the heart of growth. Together in Travel facilitates meaningful connections among SMEs and fosters a collaborative environment where businesses can share experiences, strategies, and solutions.
Be the Part of a Global Community where Everyone is ‘Together in Travel’
Together in Travel is a community focused on empowering SME travel solutions. We ensure they become part of the global travel community, which offers valuable insights and tailored learning programs. With this, our goal is to help SMEs thrive in a competitive and dynamic market.
