From the recent updates, it has been found that Snapchat is now going to introduce some new features. With this new feature, people can easily add music to their Snapchat posts. Moreover, this new feature is creating a way for young people. They can post their pictures with songs and share song videos of photos with friends as well. This feature is also a promotional tool for the music industry.
Firstly, Snapchat is going to roll out with a test of this product in New Zealand and Australia. The testing of this feature is going to start on Monday. If positive results will be seen then only the feature is going to launch for all the other countries, according to a spokesman. The company has claimed that it has secured the rights to music from several major music companies. Some of the music companies with whom Snapchat has secured rights are Warner Music Group, Universal Music Publishing Group, and Merlin.
Snapchat decided to launch this feature because there are already millions of people who use social media for sharing music. No matters whether the sharing of music is through links or in the form of videos or photos. Securing the rights is going to help the Snapchat users to add music. That too without any risk of violating copyrights or having taken down videos. But remember that this feature is launching in New Zealand and Australia for the time being. Later on, this year only each country is going to get the feature, so you just get updated to know about this.
Probing further, this feature of Snapchat is much more similar to the feature of TikTok and Instagram. Snapchat says that we are launching this feature because a larger audience in the US uses this platform more than TikTok or Twitter. Ergo, the main aim of Snapchat is to reach 90% of the people between the ages of 13 to 24. This is because the age group of 13 to 24 is very much addicted to social media. Snapchat also says that we are finding newer ways to give Snapchatters a better user experience. In the future also we are going to come out with good updates that will help in the entertainment of the users.
This is just the start of the Snapchat music strategy, they will roll out with more in the future. You just have to come in touch with us for having more updates. #New Features #Snapchat a rivalry for Instagram.